More esprit for ESPRIT: Visual branding through the right content creators

Since 2015, we have been researching and managing authentic content creators for Esprit, who produce content with recognition value and character for both the social media channels and the brand's website.

15

Ø Photos/month

2

Ø Storys/month

50+

Influencer

Each month, in order to stand out from the competition in social media communication, ESPRIT cooperates with content creators selected by visumate. We take care of everything – from scouting and support through to the final selection of the produced images. Here we benefit from our many years of experience in working with influencers. In their creative work, the content producers remain true to their individual style. In this way, their content stands out due to the special authenticity of ESPRIT's generally more classic fashion shoots and visually enrich the brand's online presence.

Some of the content producers we regularly work with include @eyecandyberlin, @mikeql, @hannahfaith__ and @oljaryz. In 2016, a total of 172 images, videos and GIFs from 13 content producers were used for ESPRIT's online communication. One third of the images published on @esprit were produced via visumate and the content generated an average of 12% more engagement and 15% more likes than the previously produced content.

Working with visumate on the ESPRIT campaigns has been nothing but a blissful experience, they are super efficient and helpful with any queries I may have. They have allowed me to be one hundred percent myself with my creative process and I'm super thankful! Thanks again @dianasnotes and @a_uste.

— Hannah Faith

Influencer

  • @ezgipolat
  • @eyecandyberlin
  • @mikeql
  • @hannahfaith__
  • @oljaryz