Dept Creative GmbH Friedenstraße 91a 10249 Berlin, Germany
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Casa Cook on Rhodes is a new lifestyle hotel that offers style-conscious and authentic holiday moments. The goal was to produce high-quality content that communicates a positive brand image and arouses the desire of the followers to travel. Our concept: we worked together with five influencers who experienced the special flair of the hotel for themselves. Besides the support of the bloggers we took over the project-specific research and briefing.
To further increase Casa Cook's brand awareness, we also worked with an author of the blog iGNANT. As a result, the concept was spread across the web beyond the influencer profiles. The content creators published nearly 70 items – three times as many as agreed. The content reached around 9.2 million users and the feedback was extremely positive. The resulting content was also used for the Instagram account of Casa Cook. The number of followers of @casacookrhodes grew by 350% within just six days.
The bloggers produced high-quality and authentic content about Casa Cook which has contributed greatly to increasing the brand and hotel awareness within the target group. The positive feedback from the community once again confirms that the campaign is working very well and has contributed to the successful brand launch of Casa Cook. The cooperation with visumate was uncomplicated and goal-oriented – many thanks!